Should You Include Major Donor Prospects in Your Year-End Appeal?

Here’s the challenge – you’ve developed close, friendly, easy connections with your major gift prospects. You’re investing tons of time with these special major donor prospects — visiting with them, listening to their ideas, sharing your work with them. They are getting high-touch, very personalized treatment all the time, and they’re feeling like insiders at your organization.

So what to do at year-end, with the special donors you’ve courted so carefully? Let Gail Perry guide you through her suggested approach.

https://www.gailperry.com/how-to-handle-major-donor-prospects-at-year-end/

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