Why fundraisers need to master the art of storytelling

Ever since humans first gathered together under a tree, we’ve told stories to one another. Stories that move us, scare us, illuminate our minds and inspire us to see the world anew. So why, when it comes to moving and inspiring people to give to a charitable cause, do so many in our industry resist the power of the story?

Giving is an emotional response. A visceral reaction to the drama we’ve been presented with. Someone doesn’t give £10 to help an emaciated donkey because the charity has a particular strategic objective. They give because they feel anguish in their gut, injustice in their heart, and the glorious possibility of redemption. Which is pretty much the DNA of every movie made and every novel written.

Giving is emotional and people can be inspired through stories, so the art of storytelling is an essential craft for fundraisers to master. Matt Finlayson at Campfire Marketing shares his reasons why humans just can’t do without stories…

https://www.charitychoice.co.uk/the-fundraiser/why-fundraisers-need-to-master-the-art-of-storytelling/810

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.