Disrupting the Case for Support

A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever reaches a stage of print, design and publishing.

Why write a Case for Support? Because that’s what you do for a campaign. But let us not fall into the ‘because we’ve always done it that way’ trap.

‘Disruption’ is the idea that by breaking the mould and seeing things differently in some small way, major shifts can occur.
When we ‘disrupt’ the traditional idea of a Case for Support, what happens?

Olivia Dunn proposes three disruptions:

https://halpinpartnership.com/debate/disrupting-case-support

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.