A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever reaches a stage of print, design and publishing.
Why write a Case for Support? Because that’s what you do for a campaign. But let us not fall into the ‘because we’ve always done it that way’ trap.
‘Disruption’ is the idea that by breaking the mould and seeing things differently in some small way, major shifts can occur.
When we ‘disrupt’ the traditional idea of a Case for Support, what happens?
Olivia Dunn proposes three disruptions: