Richard Branson needs no introduction and there is no doubt that he has heard thousands of pitches. What can fundraisers learn from Richard when it comes to us pitching to wealthy individuals?

Richard states: “Throughout my career, I have heard thousands of pitches: formal business sit-downs, opportunist moments in elevators, and some very inventive incidents too – someone once pitched to me while riding beside me in the Cape Argus cycle race!

Here is his top tip.

And here are five more:

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