The alumni relations field today is in a good place: institutions have never been so consistently strategic, outcomes-based and intentional in their approach to alumni engagement. A growing business-oriented discipline toward strategy and programming has contributed to the rise in the stature of alumni relations as a more vital and respected institutional asset.

Alumni professionals have worked hard to get here – even if we still hear friend-raiser tossed around every now and then.

So, what’s on the horizon as we head into the new decade? Christopher Vlahos recently asked leading chief alumni officers to identify their single most pressing issue or concern moving forward.

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