Why sincere is better than clever

In this brilliant blog, Mary Cahalane shares mistakes she made early on in her career and what she learnt from them.

Mary closes her blog with this brilliant quote, which I absolutely love…:

“Writing to your donors isn’t about you or your organization. Writing to your donors is about your donors.

“Give them a problem to solve. Let them know you trust their kindness and generosity can help solve it.

“Step out of the way.

“If the problem you’re presenting is big enough to warrant a request for help, then it’s big enough to take seriously. So take the problem seriously. Take your donors seriously. And give them the spotlight.

Your cleverness is not the point.”

https://mcahalane.com/why-sincere-is-better-than-clever/

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