Like many of us, Kurstin Finch Gnehm, Deputy Director of Philanthropy at the Royal Academy of Music had an unplanned, crash course in virtual events earlier this year. With four cultivation 'Coffees with the Principal' and a Scholars' Recital in the books and her team still emotionally intact, Kurstin shares some of her lessons learned. … Continue reading Have an exit strategy (and other unexpected lessons learned)
The 4 biggest risks to campaign success
Fundraising campaigns rely on many factors to achieve success. But high-impact campaigns all have one thing in common – the institution has given time and consideration to a thorough campaign risk assessment, identifying and mitigating areas of weakness. Susie Hills discusses the four biggest risks to the success of your campaign: https://www.halpinpartnership.com/debate/4-biggest-risks-campaign-success
“How much will you raise?” The importance of benchmarking and Return on Investment fundraising data
“How much should we be raising for our investment in fundraising?” is a question that is asked very frequently. The answer can be very complicated. But it’s an important question that needs answering, of course and there’s not been enough good data to help fundraisers and charity decision makers (senior managers) to work out which areas … Continue reading “How much will you raise?” The importance of benchmarking and Return on Investment fundraising data
How Do You Measure Project Performance – The KPIs That Really Matter
With any business initiative, there’s an expectation that performance is monitored and measured to gauge return on investment and to determine if goals were achieved; business projects are no exception. Since data drives many decisions today, you will likely be expected to measure project performance with data. Here, Bernard Marr shares some of the key … Continue reading How Do You Measure Project Performance – The KPIs That Really Matter
Donor Thank You Down and Dirty
No doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you. … Continue reading Donor Thank You Down and Dirty
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. Redmond’s Ladder of Effectiveness is a simple approach to segmentation where the methods most likely to work for a given set of segments are applied in an order where they reinforce each other. What … Continue reading The Ladder of Fundraising Effectiveness
Myth Busting: Trust in Charities is NOT Declining
“The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, found that confidence in the government, nonprofits, the media, and business has collapsed.” All it takes is a single bar chart showing trust going down and our brains move into hyper-speed to support this emerging story. Scandals, abuse of … Continue reading Myth Busting: Trust in Charities is NOT Declining
Five Tips for Digital Events
Lots of charities are working hard on delivering more digital events for supporters and customers at the moment (without a blockbuster budget). In this post, Richard Parfitt, Membership Officer at the Bodleian libraries, University of Oxford shares some tips for speakers and organisers based on his experiencs so far. https://www.linkedin.com/pulse/five-tips-digital-events-richard-parfitt
The Truth About High-Performing Major Gift Officers
CDOs are always looking for ways to monitor, evaluate, and improve MGO performance, but the absence of industry benchmarks makes this task challenging. To meet the growing demand for industry-wide MGO performance data, our Philanthropy Leadership Council experts asked 132 major gift officers from 40 institutions to tell us about their activities and performance. This … Continue reading The Truth About High-Performing Major Gift Officers
How charities can connect with HNWI donors
The trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016. Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going … Continue reading How charities can connect with HNWI donors
Propper Fundraising 