No doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you.

It’s not difficult. But first, you must get rid of any negative thinking that’s getting in your way.

This article by Claire Axelrad will provide you with the down and dirty basics. You can riff on the basics once you’ve mastered them.

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