“How much should we be raising for our investment in fundraising?” is a question that is asked very frequently. The answer can be very complicated. But it’s an important question that needs answering, of course and there’s not been enough good data to help fundraisers and charity decision makers (senior managers) to work out which areas of fundraising they should be investing in, and how they might perform.

Not enough good data, that is, until fundraising consultancy LarkOwl stepped into the breach. This blog by Richard Sved takes a quick look at their 2020 findings.


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