“The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, found that confidence in the government, nonprofits, the media, and business has collapsed.”

All it takes is a single bar chart showing trust going down and our brains move into hyper-speed to support this emerging story.  Scandals, abuse of charity staff, slow disbursement of emergency funds, outright fraud…all of it easily fits and explains our simple bar chart.

But not all is as it seems. Kevin Schulman and Cassandra Chapman delve into the data into a little bit deeper to find a different story.


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