Irrespective of whether you are calculating gift ranges for an overall target or for an ad hoc campaign, gift pyramid calculators are very useful in estimating the number of gifts, donors and prospects required to meet your goal. Here is a useful online gift pyramid calculator by The Non-Profit Academy http://giftrangecalculator.com/
Ask gently
How do we decide whether it’s right to ask for donations right now?Maybe we look to the past...The impact of the economic crash has been cited as evidence that we should keep on asking.But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors and in … Continue reading Ask gently
COVID-19 and annual giving: 7 keys to continuity
In this post, Adrian Salmon conveys how to analyse your regular giving programme to assess whether to continue during a time of crisis. https://www.grenzebachglier.com/2020/03/24/covid-19-and-annual-giving-7-keys-to-continuity/
Where Your Inbound Marketing Budget Really Goes
In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes
Your data tells a story: Are you listening?
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled? Graham Pelton explain how you can look at what your data is telling you. If you are willing to transform the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth. … Continue reading Your data tells a story: Are you listening?
The Science Behind Storytelling and How To Use The Pixar Framework
Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a trip to the movies, to listening to your friend recount what they did last weekend, human beings love to be enthralled by stories. Throughout history, … Continue reading The Science Behind Storytelling and How To Use The Pixar Framework
How to get your charity’s funding application to the top of the pile
Philanthropists’ programme officers browse countless proposals from charities. Rachel Stephenson Sheff is a fundraising and philanthropy adviser at IG Advisors, where she represents the foundations of two philanthropists. She started her career as a fundraiser but going through applications to help clients decide where to put their money is a whole new ball game. So … Continue reading How to get your charity’s funding application to the top of the pile
The fundraising paradox
If Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the … Continue reading The fundraising paradox
Why Creating Donor Engagement Opportunities Boosts Fundraising
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. … Continue reading Why Creating Donor Engagement Opportunities Boosts Fundraising
21 Online Fundraising Ideas
One of the challenges that nonprofits face when fundraising is finding unique ways to connect to donors and inspire giving. While simply asking can accomplish much, making donating fun does a lot more. Coming up with fundraising ideas isn’t always easy. So here is Michelle Frechettee with a dozen ideas to consider to help grow … Continue reading 21 Online Fundraising Ideas
Propper Fundraising 