In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity’s brand and reputation.
However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner.
Inbound marketing is simply a marketing method based on attracting customers through content and interactions. The key to a successful inbound marketing strategy is that this content and these interactions are relevant and helpful to your customers, which builds your brand, creates true customer loyalty and transforms your customers into brand advocates.
Abby Mitchinson from Angelfish Marketing explains more in this blog.