Leadership and Advancement in the Current Crisis – I wish we had started earlier!

In this second article on leadership in a crisis, Karen Cairney and Colin McCallum discuss the importance of focusing on external relationships.  They discuss if now is too late to start and whether you are ready to launch into an emergency campaign. https://www.cairneyandcompany.com/blog/2020/3/30/leadership-and-advancement-in-the-current-crisis-i-wish-we-had-started-earlier

What Every Leader Should Know About Purpose

Upwards of 80% of the world’s workforce reports active disengagement in their work. Engagement means being prideful and enthusiastic about the job. And most organizations have compelling mission/purpose statements that have been carefully word-smithed. We've become really good at knowing our purpose as leaders and organizations. We plaster it on the office walls, put it … Continue reading What Every Leader Should Know About Purpose

Pregnant at Oxford University: Juggling motherhood with studying

Are you ever asked why you are fundraising? Some of the responses I've come across include "surely the problem will sort itself out", "someone else should be paying for it" or "you must have enough money already"? When you come across experiences like these shared by Emily Beater and Aswathy Mohanaprakas and you know that … Continue reading Pregnant at Oxford University: Juggling motherhood with studying

Be confident, be bold: 10 tips from female charity leaders

This article first appeared in The Guardian in 2015. While more than two-thirds of the UK’s voluntary sector workforce are women, men still dominate leadership roles. In the UK’s top 50 fundraising charities by income, just 30% have female chief executives and only 36% of trustees are women. Women are still under-represented at the top, … Continue reading Be confident, be bold: 10 tips from female charity leaders

How to Perform a Detailed Analysis of Your Social Media Competitors

Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social … Continue reading How to Perform a Detailed Analysis of Your Social Media Competitors

Where Your Inbound Marketing Budget Really Goes

In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes