How much do we really know about why we give to charity?

Charity has become big business, though it's hard to say how big: there's little good data. One recent study estimates the British, for example, donate 54p in every £100. That's three times more than the Germans but three times less than Americans give. This article from the BBC dives into the history of fundraising methods … Continue reading How much do we really know about why we give to charity?

The science of influencing people: six ways to win an argument

Psychological studies show that people fail to notice the logical fallacies in an argument if the conclusion supports their viewpoint; if they are shown contrary evidence, however, they will be far more critical of the tiniest hole in the argument. This phenomenon is known as “motivated reasoning”. A high standard of education doesn’t necessarily protect … Continue reading The science of influencing people: six ways to win an argument

10 Ways to Make Your Nonprofit’s Fundraising More Social

Online fundraising is becoming more popular each year. It is offering new opportunities for nonprofits to improve their fundraising success while trying out new channels. As more people are inspired to donate online, social media can make an extremely useful addition to your fundraising strategy. It can help you reach a younger audience but also … Continue reading 10 Ways to Make Your Nonprofit’s Fundraising More Social

Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!

Business and marketing leaders are continuing to invest in data programmes because they recognize the tremendous power of data. Insights and Analytics leaders have always known about the power of data, but now the secret’s out. Data is not just for researchers and analysts to dig around in anymore – it’s for everyone! Businesses are … Continue reading Business partners overloaded with data? Reshape Insights and Analytics for Sensemaking!

Resources available to help you through coronavirus and beyond

On 15th June 2020, I took part in the first PyroTalks NanoConference and presented ResourceRush - a six minute run through resources to help you through the current pandemic. Here is part 1 of the key resources shared. It wouldn’t be fair to run through a list of resources without referencing the big three charity … Continue reading Resources available to help you through coronavirus and beyond