Most donors don’t care much about how they’re thanked. That’s not because it doesn’t matter, but because most donors are kind and generous people who just want to be helpful. Let’s take a small step back and consider how donors think about charities. Suppose you just received a gift from a new donor. You might … Continue reading Does your thank you letter really matter?
60% of charities now have a digital strategy
Now in its fifth year, the Charity Digital Skills Report is an annual barometer of digital skills, attitudes and support needs across the sector. The report tracks how these have changed year on year and analyses how other key building blocks for digital change are progressing, including understanding user needs, leadership, strategy and governance. The … Continue reading 60% of charities now have a digital strategy
15 Most Valuable Emotional Intelligence TED Talks on Youtube
Emotional intelligence gets a lot of attention in the field of leadership research, and it is drawing increasing attention from many other fields as well. By increasing empathy and compassion through accurate awareness and acceptance of emotions, real widespread change can be ignited. Daniel Goleman wrote the book Emotional Intelligence and his personal “awakening” into … Continue reading 15 Most Valuable Emotional Intelligence TED Talks on Youtube
4 tips for launching a successful data strategy
Becoming a data-driven fundraising organisation isn't as simple as amassing loads of data. If it were, more charities would already be reaping the rewards. A bald allusion to the Rime of the Ancient Mariner comes to mind, “Data, data everywhere, but not a drop to use.” Which data should we collect? Which department “owns” the … Continue reading 4 tips for launching a successful data strategy
Educational fundraising: how to structure your Regular Giving year
Whether you are working for a school, university, college or are outside the world of education: when creating a Regular Giving programme, there tend to be a number of pillars. Telephone campaigns, mass mail appeals and more bespoke approaches usually end up being core parts of your programme. Of course this depends on the data … Continue reading Educational fundraising: how to structure your Regular Giving year
Propper Fundraising 