Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social … Continue reading How to Perform a Detailed Analysis of Your Social Media Competitors
Where Your Inbound Marketing Budget Really Goes
In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes
Your data tells a story: Are you listening?
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled? Graham Pelton explain how you can look at what your data is telling you. If you are willing to transform the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth. … Continue reading Your data tells a story: Are you listening?
16 Fundraising Success Metrics to Start Tracking
Measuring performance is a crucial step that nonprofits must take to succeed. There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance. They’re called fundraising success metrics here, but they are also often referred to as key performance indicators (KPIs). These metrics are … Continue reading 16 Fundraising Success Metrics to Start Tracking
The Enemy Within – why the narrative about universities and students went so wrong
The headlines about universities over the last year have been tough to read. They reveal a sad truth. That the higher education sector, for all its strengths, has lost its ability to tell a coherent story about itself. The sector and its leadership are now suffering a collective crisis of moral authority, a crisis of … Continue reading The Enemy Within – why the narrative about universities and students went so wrong
A seven-step approach to problem solving with your team
A colleague walks into your office and says, “We have a big problem…”, as the leader often the desire is to jump into action and get the problem solved as quickly as possible. The key to success is to step back and immediately begin a seven-step process which will help you to gain detailed understanding … Continue reading A seven-step approach to problem solving with your team
Why Creating Donor Engagement Opportunities Boosts Fundraising
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. … Continue reading Why Creating Donor Engagement Opportunities Boosts Fundraising
Disrupting the Case for Support
A Case for Support is an oft-used tool in fundraising to set out your stall; its purpose to communicate the ‘Why’ of your campaign. It’s a working document designed as a group/workshop exercise to provoke discussion, tease out the campaign’s identity and find its most compelling elements. It constantly evolves and very, very rarely ever … Continue reading Disrupting the Case for Support
10 Ways to Find New Donors for Your Nonprofit Organization
Each year, approximately 10% of your non-profit donor base will attrition naturally through death, moving, or just not giving any longer. Then you add lapsed donors on top of that natural attrition, and you are looking at an eroding donor list. Sound familiar? Here, Robin Cabral shares some simple steps that you can take to … Continue reading 10 Ways to Find New Donors for Your Nonprofit Organization
More Than Just Data: Why Actionable Insights Matter
There’s no question that customer experience (CX) is a data-driven discipline. After all, at the foundation of most CX programs are close-ended surveys designed to capture and analyze customer feedback. Yes, metrics are a crucial element of every successful CX program. With metrics, you can establish a clear performance baseline and track trends based on … Continue reading More Than Just Data: Why Actionable Insights Matter
Propper Fundraising 