It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. Family and friends … Continue reading Olive Cooke: Five Years On – How far have we come?
10 Tips for Writing Awesome Fundraising Email
Writing fundraising email copy requires a lot of thought. It’s no surprise that people find it difficult to write until they’ve done it for some time. So, how can you motivate a stranger to make donations for your cause in just an email? And how do you make your email stand apart from the many, … Continue reading 10 Tips for Writing Awesome Fundraising Email
2019 Global NGO Technology Report
The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. … Continue reading 2019 Global NGO Technology Report
From beggars to buskers: what can modern charities learn from street artists?
Walking past a beggar can be a deeply uncomfortable experience. Clocking the beggar from afar, most of us immediately start to play arguments in our minds: to give or not to give? As we reach the beggar, we steel ourselves for the ask – ‘spare any change guv?’ – and we are forced to confront … Continue reading From beggars to buskers: what can modern charities learn from street artists?
Have an exit strategy (and other unexpected lessons learned)
Like many of us, Kurstin Finch Gnehm, Deputy Director of Philanthropy at the Royal Academy of Music had an unplanned, crash course in virtual events earlier this year. With four cultivation 'Coffees with the Principal' and a Scholars' Recital in the books and her team still emotionally intact, Kurstin shares some of her lessons learned. … Continue reading Have an exit strategy (and other unexpected lessons learned)
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. Redmond’s Ladder of Effectiveness is a simple approach to segmentation where the methods most likely to work for a given set of segments are applied in an order where they reinforce each other. What … Continue reading The Ladder of Fundraising Effectiveness
Myth Busting: Trust in Charities is NOT Declining
“The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, found that confidence in the government, nonprofits, the media, and business has collapsed.” All it takes is a single bar chart showing trust going down and our brains move into hyper-speed to support this emerging story. Scandals, abuse of … Continue reading Myth Busting: Trust in Charities is NOT Declining
Five Tips for Digital Events
Lots of charities are working hard on delivering more digital events for supporters and customers at the moment (without a blockbuster budget). In this post, Richard Parfitt, Membership Officer at the Bodleian libraries, University of Oxford shares some tips for speakers and organisers based on his experiencs so far. https://www.linkedin.com/pulse/five-tips-digital-events-richard-parfitt
How charities can connect with HNWI donors
The trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016. Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going … Continue reading How charities can connect with HNWI donors
The Ultimate List Of Charitable Giving Statistics
Looking for the latest charity giving stats and trends? NP Source has got you covered with stats on charitable, online, social, mobile and email giving, including: In 2017, the largest source of charitable giving came from individuals at $281.86 billion, or 72% of total giving; followed by foundations ($58.28 billion/15%), bequests ($30.36 billion/8%), and corporations … Continue reading The Ultimate List Of Charitable Giving Statistics
Propper Fundraising 