Writing fundraising email copy requires a lot of thought. It’s no surprise that people find it difficult to write until they’ve done it for some time. So, how can you motivate a stranger to make donations for your cause in just an email? And how do you make your email stand apart from the many, many others they may receive?
Influential fundraising email copy has the following three characteristics:
- It demonstrates the importance of your cause either as a standalone case or through specific events or stories
- It proves that the donor’s money will be spent on the cause
- It makes a strong and compelling call to action
To ease the struggle of constructing quality email, Kathy Powers presents ten quick and effective tips that can help you. Some are strategic in nature and some focused on copy.