Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities. This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession. https://www.linkedin.com/pulse/consent-opt-in-legitimate-interest-gdpr-adrian-beney
Why simple, old-fashioned-looking fundraising still works like crazy
This piece with a provocative title by Jeff Brooks is a nice quick read and may just inspire you to think differently about your target audience. Have fun and do leave some comments as to whether or not you agree with this article. https://www.futurefundraisingnow.com/future-fundraising/2018/01/why-simple-old-fashioned-looking-fundraising-still-works-like-crazy.html
10 Steps to Create a Fundraising Appeal Letter That Brings in the Money
"The decision to give is made in an emotional place, not a logical one." Here, we feature another helpful blog of Gail Perry's where she lists 10 steps to help you craft successful appeal letters that will resonate and involve the reader. https://www.gailperry.com/10-steps-create-appeal-letter-brings-money/
How to write a great fundraising appeal
There are many steps to undertake when planning a fundraising appeal. In this guide, Mary Cahalane walks us through the thinking process behind writing a great letter and response mechanism. Another must read. https://mcahalane.com/how-to-write-a-great-fundraising-appeal/
Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)
Continuing from Chris Keating's post, he now focuses on the importance of your direct mail envelope. More excellent guidance and insight into what makes an effective regular giving campaign. https://medium.com/@chriskfundraising/answering-the-right-questions-with-your-envelope-secrets-of-direct-mail-pt2-2d3877b340d8
Secrets of Direct Mail: The Dialogue Method by Siegfried Vögele
What are filters and amplifiers and how do they impact your regular giving appeals? In this must-read post by Chris Keating, he covers the late Prof. Siegfried Vögele’s approach and the principles behind direct marketing. https://medium.com/@chriskfundraising/secrets-of-direct-mail-siegfried-vögeles-dialogue-method-cda0aaca3a5e
Charities: We need to start with the why!
Today's post follows on from Simon Sinek's TED talk. Understanding the "why" in fundraising can sometimes be extremely simple, but quite often this requires careful thought. This is particularly important when we are too close to the subject and we cannot understand why others don't get why we do what we do. Richard Sved provides … Continue reading Charities: We need to start with the why!
How great leaders inspire action
This blog is actually a recording of a TED talk by Simon Sinek. You might have seen this already, but this site just wouldn't be complete without listing it. It's a truly inspirational and thought-provoking talk on motivating people into action. It's application is valid on many levels: Defining the purpose of your sales product … Continue reading How great leaders inspire action
Measuring the effectiveness of your nonprofit’s print materials
Measuring is the key to understanding what works in attracting the right audience for you. In this blog, Seneca Garber explains how you can measure the success of your print materials. http://nonprofitmarcommunity.com/measuring-the-effectiveness-of-print-materials
Five visual content tools to boost engagement
If you are looking for ways to engage with your audience via social media, Yoav Milner highlights five inspiring ideas in this blog post. https://www.socialmediaexaminer.com/5-visual-content-tools-to-boost-engagement/
Propper Fundraising 