Consent, Opt-In, Legitimate Interest and GDPR and how it relates to fundraising

Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities.

This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession.

https://www.linkedin.com/pulse/consent-opt-in-legitimate-interest-gdpr-adrian-beney

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