Today’s post follows on from Simon Sinek’s TED talk. Understanding the “why” in fundraising can sometimes be extremely simple, but quite often this requires careful thought. This is particularly important when we are too close to the subject and we cannot understand why others don’t get why we do what we do.
Richard Sved provides invaluable guidance on how Simon Sinek’s method can help make your case for support more compelling, provide the link to your beneficiaries and make you more motivated.
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