This blog is actually a recording of a TED talk by Simon Sinek. You might have seen this already, but this site just wouldn’t be complete without listing it.

It’s a truly inspirational and thought-provoking talk on motivating people into action. It’s application is valid on many levels:

  • Defining the purpose of your sales product
  • Defining your own purpose
  • Defining your case for support

Why should you watch it? Why indeed 😊

Simon Sinek – How great leaders inspire action

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