Secrets of Direct Mail: The Dialogue Method by Siegfried Vögele

What are filters and amplifiers and how do they impact your regular giving appeals?

In this must-read post by Chris Keating, he covers the late Prof. Siegfried Vögele’s approach and the principles behind direct marketing.

https://medium.com/@chriskfundraising/secrets-of-direct-mail-siegfried-vögeles-dialogue-method-cda0aaca3a5e

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