In the late 80s hit "Where the streets have no name" by U2, Bono doesn't start to sing for nearly two minutes... In 2017, the typical song intro is 10 seconds. In this fun blog, Richard Sved discusses the lessons we can learn from music intros when preparing our case for support elevator pitches.https://www.3rdsectormissioncontrol.co.uk/charities-attention-span/
The lure of celebrity
Using celebrity endorsement in appeals can have a profound effect. A national treasure, someone who is trusted and loved by millions, can be responsible for attracting over half the responses to an appeal However, in tests comparing endorsements from celebrities against those of donors able to talk with authority about the work of the charity, … Continue reading The lure of celebrity
Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
Change can feel glacial, especially for those of us who work with limited nonprofit budgets. The desire to stick with “Safe” and proven tactics often stymies innovation, because losing a little is better than risking the unknown, when margins are tight. But eventually, the pressure builds, the balance shifts, and the old walls that held … Continue reading Digital Outreach Tops Traditional Methods for Reaching Donors and Prospects
9 Free Marketing Strategy Templates
A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results.Strategy templates are a great way to capture and communicate what … Continue reading 9 Free Marketing Strategy Templates
500+ Free Infographic Design Templates
Create stunning infographics in a matter of minutes, not hours, with the help of Visme. Choose from hundreds of professionally designed infographic templates or build a custom layout from ready-made content blocks. Make your own professional-looking infographic right in your browser. Share online or download as a high-resolution image or PDF file. No design skills … Continue reading 500+ Free Infographic Design Templates
Our World in Data
Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good … Continue reading Our World in Data
Fundraising Copywriting Checker
Getting fundraising copy right is hard. But, it shouldn't be as hard as it is. This great copywriting app is by the clever people at hubbub and will analyse your case for support text to see how readable it is. It highlights complex sentences so that you can shorten them. It highlights complex words where … Continue reading Fundraising Copywriting Checker
4 Ways to Consciously Keep Donors Connected
When people give to you for the first time, often they know very little about you. Perhaps they found you through a link on social media. Or organic search. Or through a friend who emailed them a link to your appeal. They were inspired to give, once, based on whatever they saw or read. What … Continue reading 4 Ways to Consciously Keep Donors Connected
Ask gently
How do we decide whether it’s right to ask for donations right now?Maybe we look to the past...The impact of the economic crash has been cited as evidence that we should keep on asking.But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors and in … Continue reading Ask gently
Love in the time of COVID-19: How empathy can strengthen a business
Often derided as being of little tangible value, with the very term ‘soft skill’ being viewed as laughable, empathy is not always considered vital to business activity. But in reality, empathy packs a punch that few might expect, and can actually help to strengthen a business. Compassion and understanding can help put employees at ease; … Continue reading Love in the time of COVID-19: How empathy can strengthen a business
Propper Fundraising 