Walking past a beggar can be a deeply uncomfortable experience. Clocking the beggar from afar, most of us immediately start to play arguments in our minds: to give or not to give? As we reach the beggar, we steel ourselves for the ask – ‘spare any change guv?’ – and we are forced to confront … Continue reading From beggars to buskers: what can modern charities learn from street artists?
The 4 biggest risks to campaign success
Fundraising campaigns rely on many factors to achieve success. But high-impact campaigns all have one thing in common – the institution has given time and consideration to a thorough campaign risk assessment, identifying and mitigating areas of weakness. Susie Hills discusses the four biggest risks to the success of your campaign: https://www.halpinpartnership.com/debate/4-biggest-risks-campaign-success
“How much will you raise?” The importance of benchmarking and Return on Investment fundraising data
“How much should we be raising for our investment in fundraising?” is a question that is asked very frequently. The answer can be very complicated. But it’s an important question that needs answering, of course and there’s not been enough good data to help fundraisers and charity decision makers (senior managers) to work out which areas … Continue reading “How much will you raise?” The importance of benchmarking and Return on Investment fundraising data
Donor Thank You Down and Dirty
No doubt you know the donor thank you is important. You may not fully grasp how important. Gratitude kick starts the process of building relationships and establishes trust. And trust, of course, is the foundation of all lasting relationships. If you want more than one-time transactions, you absolutely must master the power of thank you. … Continue reading Donor Thank You Down and Dirty
The Ladder of Fundraising Effectiveness
As one of the founders of modern fundraising, Redmond Mullin left us a huge amount of his knowledge in his books. Redmond’s Ladder of Effectiveness is a simple approach to segmentation where the methods most likely to work for a given set of segments are applied in an order where they reinforce each other. What … Continue reading The Ladder of Fundraising Effectiveness
Myth Busting: Trust in Charities is NOT Declining
“The Edelman Trust Barometer, an annual study looking into how public trust has changed across the world, found that confidence in the government, nonprofits, the media, and business has collapsed.” All it takes is a single bar chart showing trust going down and our brains move into hyper-speed to support this emerging story. Scandals, abuse of … Continue reading Myth Busting: Trust in Charities is NOT Declining
How charities can connect with HNWI donors
The trend of donating has decreased over time, putting pressure on charities to look for new sources of funding. CAF’s 2019 Giving Report noted that 57% of those surveyed donated in the period; down from 60% in 2017 and 61% in 2016. Understanding these trends, charity digital leaders are revamping digital fundraising strategies by going … Continue reading How charities can connect with HNWI donors
What Bill Murray can teach you about email marketing
Will Valverde wants to share the easiest way you can boost response to an email-driven campaign — fundraising, advocacy, whatever. You can spend 30 minutes to increase revenue or actions driven by your very best-performing messages by 50-100% just by following this handy tip. https://www.mrss.com/lab/what-bill-murray-can-teach-you-about-email-marketing-7/
Top 10 ways to make better decisions
Decisions, decisions! Our lives are full of them, from the small and mundane, such as what to wear or eat, to the life-changing, such as whether to get married and to whom, what job to take and how to bring up our children. We jealously guard our right to choose. It is central to our … Continue reading Top 10 ways to make better decisions
Interview with Professor Michael Arthur, President and Provost, UCL and Lori Houlihan, Former Vice-Provost (Advancement)
The pioneering work of Michael Arthur, President & Provost of UCL and Lori Houlihan, former Vice-Provost (Advancement) have given HE Advancement a seat at the top table. Their campaigns raise unprecedented funds, while challenging and changing the culture of institutions along the way. Here, Sir Eric Thomas, Karen Cairney and Colin McCallum had the enormous … Continue reading Interview with Professor Michael Arthur, President and Provost, UCL and Lori Houlihan, Former Vice-Provost (Advancement)
Propper Fundraising 