New to school fundraising? Prep yourself for #idpe2019's amazing programme by reading the following essential blogs and #makeanimpact when you arrive at the @idpe_europe conference. Have fun! What is the value of a Development Office? Seven Golden Prospecting Strategies for Major Gifts 10 Steps to Create a Fundraising Appeal Letter That Brings in the Money
How data analysis can help your charity to enhance its fundraising results
This article by Becky Slack first appeared in the Guardian some time ago, but it's still a great starting point for those interested in understanding how analytics can drive insight and aid decision making in non-profits. Don't be put off by data. It's all about understanding your audiences. This guide contains some straight forward steps … Continue reading How data analysis can help your charity to enhance its fundraising results
Crowdfunding Appeal: Smart Handpumps reduce pump downtime
Smart Handpumps get fixed within 3 days - not 30, letting people get on with their lives, instead of spending hours collecting water. Many rural communities across the developing world rely on hand pumps for their daily water needs. However, at any one time, one in four pumps is broken. Smart Handpumps have a transmitter … Continue reading Crowdfunding Appeal: Smart Handpumps reduce pump downtime
Why You Should Try to Be a Little More Scarce
This is a valuable article on how being too busy or scarce makes you more valuable to your colleagues and clients. People want more of what they can't have, thanks to the psychology of "reactance". Cindy Lamothe explains in this article from the New York Times. https://www.nytimes.com/2019/05/18/smarter-living/benefits-of-being-scarce.html
GDPR: Marketers don’t forget PECR!
Although there is still no confirmed date when the new e-privacy regulation will be released, here is some excellent guidance on how the Privacy and Electronic Communications Regulations (PECR) combines with GDPR to give more power to consumers. https://www.dpnetwork.org.uk/opinion/gdpr-marketers-dont-forget-pecr/
Consent, Opt-In, Legitimate Interest and GDPR and how it relates to fundraising
Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities. This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession. https://www.linkedin.com/pulse/consent-opt-in-legitimate-interest-gdpr-adrian-beney
Why simple, old-fashioned-looking fundraising still works like crazy
This piece with a provocative title by Jeff Brooks is a nice quick read and may just inspire you to think differently about your target audience. Have fun and do leave some comments as to whether or not you agree with this article. https://www.futurefundraisingnow.com/future-fundraising/2018/01/why-simple-old-fashioned-looking-fundraising-still-works-like-crazy.html
10 Steps to Create a Fundraising Appeal Letter That Brings in the Money
"The decision to give is made in an emotional place, not a logical one." Here, we feature another helpful blog of Gail Perry's where she lists 10 steps to help you craft successful appeal letters that will resonate and involve the reader. https://www.gailperry.com/10-steps-create-appeal-letter-brings-money/
How to write a great fundraising appeal
There are many steps to undertake when planning a fundraising appeal. In this guide, Mary Cahalane walks us through the thinking process behind writing a great letter and response mechanism. Another must read. https://mcahalane.com/how-to-write-a-great-fundraising-appeal/
Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)
Continuing from Chris Keating's post, he now focuses on the importance of your direct mail envelope. More excellent guidance and insight into what makes an effective regular giving campaign. https://medium.com/@chriskfundraising/answering-the-right-questions-with-your-envelope-secrets-of-direct-mail-pt2-2d3877b340d8
Propper Fundraising 