How data analysis can help your charity to enhance its fundraising results

This article by Becky Slack first appeared in the Guardian some time ago, but it’s still a great starting point for those interested in understanding how analytics can drive insight and aid decision making in non-profits.

Don’t be put off by data. It’s all about understanding your audiences. This guide contains some straight forward steps to get you started.

https://www.theguardian.com/voluntary-sector-network/2014/mar/04/how-to-use-data-analysis-to-enhance-fundraising

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