Why You Should Try to Be a Little More Scarce

This is a valuable article on how being too busy or scarce makes you more valuable to your colleagues and clients. People want more of what they can’t have, thanks to the psychology of “reactance”.

Cindy Lamothe explains in this article from the New York Times.

https://www.nytimes.com/2019/05/18/smarter-living/benefits-of-being-scarce.html

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