There are many steps to undertake when planning a fundraising appeal. In this guide, Mary Cahalane walks us through the thinking process behind writing a great letter and response mechanism. Another must read. https://mcahalane.com/how-to-write-a-great-fundraising-appeal/
Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)
Continuing from Chris Keating's post, he now focuses on the importance of your direct mail envelope. More excellent guidance and insight into what makes an effective regular giving campaign. https://medium.com/@chriskfundraising/answering-the-right-questions-with-your-envelope-secrets-of-direct-mail-pt2-2d3877b340d8
Secrets of Direct Mail: The Dialogue Method by Siegfried Vögele
What are filters and amplifiers and how do they impact your regular giving appeals? In this must-read post by Chris Keating, he covers the late Prof. Siegfried Vögele’s approach and the principles behind direct marketing. https://medium.com/@chriskfundraising/secrets-of-direct-mail-siegfried-vögeles-dialogue-method-cda0aaca3a5e
Key Performance Indicators: What Should I Be Measuring?
Key performance indicators can help to give you an accurate picture of your fundraising effectiveness. By measuring carefully chosen metrics you can determine your financial success. In this introductory guide, J.A.J. Aaronson explains the most important metrics to measure regularly. http://www.raisingfunding.co.uk/key-performance-indicators-should-measuring.html
Charities: We need to start with the why!
Today's post follows on from Simon Sinek's TED talk. Understanding the "why" in fundraising can sometimes be extremely simple, but quite often this requires careful thought. This is particularly important when we are too close to the subject and we cannot understand why others don't get why we do what we do. Richard Sved provides … Continue reading Charities: We need to start with the why!
How great leaders inspire action
This blog is actually a recording of a TED talk by Simon Sinek. You might have seen this already, but this site just wouldn't be complete without listing it. It's a truly inspirational and thought-provoking talk on motivating people into action. It's application is valid on many levels: Defining the purpose of your sales product … Continue reading How great leaders inspire action
5 Years of Reflection — 10 Things I Learned About Effective Research Management
It's not often that you get an award-winning prospect researcher share their experiences and tips on how to run a successful research operation. Jason J Briggs provides 10 excellently detailed tips, including data-led decision making and those elusive prospect research KPIs. This is a must read. https://medium.com/@jasonjbriggs/5-ears-of-reflection-10-things-i-learned-about-effective-research-management-930048ed14d8
Seven Golden Prospecting Strategies for Major Gifts
We are all searching for the right prospecting strategies for major gifts. Here, @GailPerrync, shares her favourite prospecting strategies to help you take a faster route to finding new major gifts prospects. https://www.gailperry.com/7-golden-rules-for-identifying-prospects
Welcome
Welcome to Propper Fundraising, the website collating fundraising blogs and articles written by some of the best fundraisers, leaders, marketers and data professionals.
15 Stunning Data Visualizations (And What You Can Learn From Them)
How can you tell a story with your data? Getting people interested in facts and getting them to take notice and understand their meaning can be a real artform. Here, Nayomi Chibana, shows a variety of visualisation techniques to inspire. http://blog.visme.co/examples-data-visualizations/
Propper Fundraising 