Jeff Brooks takes guidance produced on customer experience and reviews it through the lens of a fundraiser because it's a look at how people think and decide. Here are the "6 components of human beings" with what each might mean for fundraisers to give you a powerful advantage. https://www.futurefundraisingnow.com/future-fundraising/2018/03/6-assumptions-you-should-make-about-donors.html
What Donors Want When It Comes to Communication
The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how … Continue reading What Donors Want When It Comes to Communication
Direct Mail – Dead or Alive
These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. So direct mail is dead, right? The sooner you stop using it for fundraising, the better. … Continue reading Direct Mail – Dead or Alive
Asking on the first meeting: good practice, or scandalously impolite?
Shaun Horan starts this thought piece with: "Nothing splits a room like asking this question: should you ask for a gift from a prospective donor on the first meeting?" So, what are his reasons? Click below to find out. https://halpinpartnership.com/debate/asking-first-meeting-good-practice-or-scandalously-impolite
Fake News, Research, and Fundraising
Propsect researchers should already be adept at verifying their sources but is that good enough to spot fake news? In this blog, Jennifer Filla shares her method (including a Venn diagram). https://www.jenniferfilla.com/fake-news-research-and-fundraising/
Five Identifiers of a High Quality Fundraising Prospect
Discovering your best fundraising prospects does not boil down to a single piece of criteria. There are several qualities that can help identify the potential donors who can give the major gifts that will lead to your organization’s success. Here, Kim Becker Cooper - Marketing Director at DonorSearch, shares her five key identifiers. http://twbfundraising.com/blog/five-identifiers-high-quality-fundraising-prospect/
Lessons in leadership from Greta Thunberg
How many leaders really lead by example? How many go above and beyond to model the behaviours and values they espouse? People won’t believe or trust in someone who says one thing and then behaves in another way. And if they don’t trust you how can you lead? How can you create psychological safety if … Continue reading Lessons in leadership from Greta Thunberg
Three steps for Boosting your Fundraising Confidence
Stephanie Harvey, fundraising manager from Little Village, shares her thoughts on this year's Status of UK Fundraising 2019 Benchmark Report. One outcome is the decreased confidence in charities. Stephanie elaborates: "We have all seen the negative news with various stories being uncovered of late, and like others we were disappointed and angry about what was … Continue reading Three steps for Boosting your Fundraising Confidence
Why is the cost of raising funds rising so fast?
The cost of acquiring a pound of charitable income has grown swiftly since the start of the century. The latest edition of the UK Civil Society almanac contains a section on the cost of generating funds, which shows that in the year to March 2001, adjusted for inflation, the charity sector spent a total of … Continue reading Why is the cost of raising funds rising so fast?
Creating and leading a Great Fundraising Organisation
Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation. For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as those charities, NGOs and … Continue reading Creating and leading a Great Fundraising Organisation
Propper Fundraising 