Upwards of 80% of the world’s workforce reports active disengagement in their work. Engagement means being prideful and enthusiastic about the job. And most organizations have compelling mission/purpose statements that have been carefully word-smithed. We've become really good at knowing our purpose as leaders and organizations. We plaster it on the office walls, put it … Continue reading What Every Leader Should Know About Purpose
Pregnant at Oxford University: Juggling motherhood with studying
Are you ever asked why you are fundraising? Some of the responses I've come across include "surely the problem will sort itself out", "someone else should be paying for it" or "you must have enough money already"? When you come across experiences like these shared by Emily Beater and Aswathy Mohanaprakas and you know that … Continue reading Pregnant at Oxford University: Juggling motherhood with studying
My experience of being a woman in the charity sector
Just as we all say that homogenous trustee boards lead to homogenous senior leadership and we all agree that we must tackle the balance of gender, sexual identification, ethnicity, ability and age on the Board, then we must be careful not to take our foot off the pedal just because we found brilliant leaders who … Continue reading My experience of being a woman in the charity sector
Be confident, be bold: 10 tips from female charity leaders
This article first appeared in The Guardian in 2015. While more than two-thirds of the UK’s voluntary sector workforce are women, men still dominate leadership roles. In the UK’s top 50 fundraising charities by income, just 30% have female chief executives and only 36% of trustees are women. Women are still under-represented at the top, … Continue reading Be confident, be bold: 10 tips from female charity leaders
How to Perform a Detailed Analysis of Your Social Media Competitors
Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social … Continue reading How to Perform a Detailed Analysis of Your Social Media Competitors
Where Your Inbound Marketing Budget Really Goes
In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes
Your data tells a story: Are you listening?
Do you want to grow planned giving? Do you have a shrinking annual fund? Is your fundraising campaign stalled? Graham Pelton explain how you can look at what your data is telling you. If you are willing to transform the way you fundraise, data-driven strategies will yield better decisions, improve performance, and accelerate your growth. … Continue reading Your data tells a story: Are you listening?
The Science Behind Storytelling and How To Use The Pixar Framework
Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a trip to the movies, to listening to your friend recount what they did last weekend, human beings love to be enthralled by stories. Throughout history, … Continue reading The Science Behind Storytelling and How To Use The Pixar Framework
16 Fundraising Success Metrics to Start Tracking
Measuring performance is a crucial step that nonprofits must take to succeed. There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance. They’re called fundraising success metrics here, but they are also often referred to as key performance indicators (KPIs). These metrics are … Continue reading 16 Fundraising Success Metrics to Start Tracking
How to get your charity’s funding application to the top of the pile
Philanthropists’ programme officers browse countless proposals from charities. Rachel Stephenson Sheff is a fundraising and philanthropy adviser at IG Advisors, where she represents the foundations of two philanthropists. She started her career as a fundraiser but going through applications to help clients decide where to put their money is a whole new ball game. So … Continue reading How to get your charity’s funding application to the top of the pile
Propper Fundraising 