A well-defined marketing strategy sets the overall plan for how you will reach your target market and explain the impact of your fundraising campaign. Establishing your strategy is key to ensuring the campaigns you launch and the activities you manage will deliver the best results.Strategy templates are a great way to capture and communicate what … Continue reading 9 Free Marketing Strategy Templates
Our World in Data
Poverty, disease, hunger, climate change, war, existential risks, and inequality: The world faces many great and terrifying problems. It is these large problems that our work at Our World in Data focuses on. Thanks to the work of thousands of researchers around the world who dedicate their lives to it, we often have a good … Continue reading Our World in Data
Fundraising Coach Gift Range Calculator
Irrespective of whether you are calculating gift ranges for an overall target or for an ad hoc campaign, gift pyramid calculators are very useful in estimating the number of gifts, donors and prospects required to meet your goal. Here is a useful online gift pyramid calculator by The Non-Profit Academy http://giftrangecalculator.com/
Ask gently
How do we decide whether it’s right to ask for donations right now?Maybe we look to the past...The impact of the economic crash has been cited as evidence that we should keep on asking.But Covid is different. Never have so many people been affected to such an extent, so quickly, across all sectors and in … Continue reading Ask gently
Staying Engaged During COVID-19
A time of crisis isn’t the time to ask what alumni can do for you. It’s time to support and connect with your community. David Jenkins shares some innovative ideas designed to stimulate your thinking during difficult times.https://www.socius.ch/post/staying-engaged-during-covid-19
COVID-19 and annual giving: 7 keys to continuity
In this post, Adrian Salmon conveys how to analyse your regular giving programme to assess whether to continue during a time of crisis. https://www.grenzebachglier.com/2020/03/24/covid-19-and-annual-giving-7-keys-to-continuity/
Top ten development office to do list during lockdown
In a matter of weeks COVID-19 has transformed the way we live and work. But how should Development Offices be responding? In our third article, Simon Lerwill offers ten quick suggestions on what to do next.https://www.linkedin.com/pulse/top-ten-development-office-do-list-during-lockdown-simon-lerwill
Leadership and Advancement in the Current Crisis – I wish we had started earlier!
In this second article on leadership in a crisis, Karen Cairney and Colin McCallum discuss the importance of focusing on external relationships. They discuss if now is too late to start and whether you are ready to launch into an emergency campaign. https://www.cairneyandcompany.com/blog/2020/3/30/leadership-and-advancement-in-the-current-crisis-i-wish-we-had-started-earlier
What Every Leader Should Know About Purpose
Upwards of 80% of the world’s workforce reports active disengagement in their work. Engagement means being prideful and enthusiastic about the job. And most organizations have compelling mission/purpose statements that have been carefully word-smithed. We've become really good at knowing our purpose as leaders and organizations. We plaster it on the office walls, put it … Continue reading What Every Leader Should Know About Purpose
Pregnant at Oxford University: Juggling motherhood with studying
Are you ever asked why you are fundraising? Some of the responses I've come across include "surely the problem will sort itself out", "someone else should be paying for it" or "you must have enough money already"? When you come across experiences like these shared by Emily Beater and Aswathy Mohanaprakas and you know that … Continue reading Pregnant at Oxford University: Juggling motherhood with studying
Propper Fundraising 