Today's post follows on from Simon Sinek's TED talk. Understanding the "why" in fundraising can sometimes be extremely simple, but quite often this requires careful thought. This is particularly important when we are too close to the subject and we cannot understand why others don't get why we do what we do. Richard Sved provides … Continue reading Charities: We need to start with the why!
How great leaders inspire action
This blog is actually a recording of a TED talk by Simon Sinek. You might have seen this already, but this site just wouldn't be complete without listing it. It's a truly inspirational and thought-provoking talk on motivating people into action. It's application is valid on many levels: Defining the purpose of your sales product … Continue reading How great leaders inspire action
5 Years of Reflection — 10 Things I Learned About Effective Research Management
It's not often that you get an award-winning prospect researcher share their experiences and tips on how to run a successful research operation. Jason J Briggs provides 10 excellently detailed tips, including data-led decision making and those elusive prospect research KPIs. This is a must read. https://medium.com/@jasonjbriggs/5-ears-of-reflection-10-things-i-learned-about-effective-research-management-930048ed14d8
15 Stunning Data Visualizations (And What You Can Learn From Them)
How can you tell a story with your data? Getting people interested in facts and getting them to take notice and understand their meaning can be a real artform. Here, Nayomi Chibana, shows a variety of visualisation techniques to inspire. http://blog.visme.co/examples-data-visualizations/
How to Start a Data-driven Social Media Marketing Strategy
Social media marketing used to mean coming up with catchy copy, using funny gifs, and waaaaay too many hashtags. But an effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep. When marketers say they can’t see … Continue reading How to Start a Data-driven Social Media Marketing Strategy
Top 10 Skills in Data Science
What kind of skills does a data scientist need to possess? What kind of data scientist do you need? This is a really useful guide by Bob Hayes for those who know and don't know much about data. http://businessoverbroadway.com/top-10-skills-in-data-science