Hundreds of development professionals shared their views in the sector’s first professional study into what it takes to deliver an outstanding donor experience. Holly Palmer, Lee Durbin and their team on volunteers crunched and analysed the results to produce a pretty unique report, chock-a-block full of insight. This is an essential read for everyone involved […]Read More Long Read: What does it take to deliver an outstanding donor experience?
While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to […]Read More Retention is the New Acquisition
Retention is one of the Big 5 KPIs to measure, but why is it so important? A 10 percent improvement in attrition can yield up to a 200 percent increase in projected value, as with lower attrition significantly more donors upgrade their giving, give in multiple ways, recommend others, and, ultimately, perhaps, pledge a planned […]Read More Donor Retention: What Do We Know & What Can Nonprofits Do about It?
Raising mega-gifts may be the fastest way for charities to achieve a step-change, but securing such large donations is easier said than done. Matthew Ferguson and Gemma Peters provide invaluable insight into how major gift fundraising from those who have a net wealth of at least £50m is very different to other types of fundraising. […]Read More Charity fundraising: how do you ask for, and get, a million pounds?
Major donor fundraising is not about quick wins. Instead, careful and considered relationship building between key stakeholders can support the process in much more effective terms. How can this be achieved and institutional expectations met? UKFundraising comes to the rescue with 7 key considerations to make. https://fundraising.co.uk/2016/02/03/7-key-considerations-before-you-embark-on-major-donor-fundraising/Read More 7 key considerations before you embark on major donor fundraising
We are all searching for the right prospecting strategies for major gifts. Here, @GailPerrync, shares her favourite prospecting strategies to help you take a faster route to finding new major gifts prospects. https://www.gailperry.com/7-golden-rules-for-identifying-prospectsRead More Seven Golden Prospecting Strategies for Major Gifts