Long Read: What does it take to deliver an outstanding donor experience?

Hundreds of development professionals shared their views in the sector’s first professional study into what it takes to deliver an outstanding donor experience. Holly Palmer, Lee Durbin and their team on volunteers crunched and analysed the results to produce a pretty unique report, chock-a-block full of insight. This is an essential read for everyone involved […]

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Retention is the New Acquisition

While organizations focus on their development goal and raising money through major gifts, events, direct mail, grants and online, it is often stewardship and retention that fall by the wayside. According to Adrian Sargeant and Elaine Jay, a 10% increase in donor retention can enhance the lifetime value of your donor base by up to […]

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7 key considerations before you embark on major donor fundraising

Major donor fundraising is not about quick wins. Instead, careful and considered relationship building between key stakeholders can support the process in much more effective terms. How can this be achieved and institutional expectations met? UKFundraising comes to the rescue with 7 key considerations to make. https://fundraising.co.uk/2016/02/03/7-key-considerations-before-you-embark-on-major-donor-fundraising/

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