It is common knowledge that to effectively manage donor relationships and see the greatest success in your fundraising program, you must build strong ties between your prospects and your organization’s mission. Relationships will always be the foundation of a fruitful fundraising program. But, you can’t build a relationship on metrics.
While relationships have and will continue to be the foundation on which a successful fundraising program is built, the most effective way to increase a fundraising team’s capacity is through the development, implementation, and analysis of fundraising metrics. Relationships will never go away, but metrics must be measured and analyzed to see continued growth.
Here, Lyndsay Doerr, describes in detail how the Arkansas Children’s Foundation embraced metrics to further their fundraising.
