In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes
The Science Behind Storytelling and How To Use The Pixar Framework
Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a trip to the movies, to listening to your friend recount what they did last weekend, human beings love to be enthralled by stories. Throughout history, … Continue reading The Science Behind Storytelling and How To Use The Pixar Framework
The fundraising paradox
If Our Donors Aren’t Listening, Are We Really Communicating? With the relative ease and low-cost of online communication, many nonprofits have more messages directed at prospects and donors than ever before. But it is generally estimated that donors and prospects see more than 5,000 marketing messages a day: “Buy this soft drink. These are the … Continue reading The fundraising paradox
Why Creating Donor Engagement Opportunities Boosts Fundraising
Just because I care about something, and somehow learn you are involved in doing something about that thing, doesn’t mean I’m going to support you financially. Why should I? There are a lot of good causes out there, and making a decision to invest in you is something I need to act on. I’m busy. … Continue reading Why Creating Donor Engagement Opportunities Boosts Fundraising
21 Online Fundraising Ideas
One of the challenges that nonprofits face when fundraising is finding unique ways to connect to donors and inspire giving. While simply asking can accomplish much, making donating fun does a lot more. Coming up with fundraising ideas isn’t always easy. So here is Michelle Frechettee with a dozen ideas to consider to help grow … Continue reading 21 Online Fundraising Ideas
9 top tips on making Facebook ads work for fundraising
Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus … Continue reading 9 top tips on making Facebook ads work for fundraising
Giving Day – The Ultimate Guide to Success
A Giving Day is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university's or nonprofit's community behind a particular cause. The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns. In … Continue reading Giving Day – The Ultimate Guide to Success
Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]
Creating a presentation powerful enough to stay in your audience's mind is key whether you're presenting to potential prospects, showing off your incredible KPIs at your board meeting or sharing best practise with other fundraisers at the next CASE conference! Visme has put together an incredible selection of free presentation templates that will ensure you … Continue reading Free Stuff! 51 Stunning Presentation Slides You Can Customize [Plus Templates]
Free Stuff! Really Good Emails
More free stuff and this time we focus on email templates. Emails are a key method for non-profits to communicate with your supporters and getting the design right is key in getting your message read. Really Good Emails is an amazing resource with over 4000 real email campaigns to inspire you PLUS if you sign … Continue reading Free Stuff! Really Good Emails
Free Stuff! Free tools for you – Hands-On Fundraising
Every week, Mary Cahalane provides expert fundraising advice in her blog - I could easily reshare her blog here every week (hint - sign up to the Hands on Fundraising blog). Anyway, Mary's post at the beginning of the month really stood out for offering links to loads of free content to help fundraisers get … Continue reading Free Stuff! Free tools for you – Hands-On Fundraising
Propper Fundraising 