Getting alumni, especially younger graduates, to donate is a challenge for many colleges and universities, especially those that rely on approaches that could end up in voicemail or the rubbish bin. Crowdfunding models are increasingly popular for students to undertake peer-to-peer and social fundraising on behalf of a fundraising program to bring in new donors. … Continue reading Colleges are going online to crowdsource donations, and they’re raising millions
How to plan a major nonprofit crowdfunding campaign
Crowdfunding campaigns aren't just successful by chance. They require a lot of planning to ensure you're reaching the right people to propagate your message. In this essential guide, Jonathan May from hubbub provides excellent tips on how to plan your crowdfunding campaign. https://www.hubbub.net/blog/how-to-plan-a-major-nonprofit-crowdfunding-campaign
Should you be Crowdfunding?
Crowdfunding isn’t a new concept; it’s been around for nearly two decades. However, it has recently become more prominent as an alternative tool for the Higher Education sector. In this blog, Eliott Falvert-Martin explains how Crowdfunding gives donors a unique opportunity to get interested in a cause on an emotional level and becomes an acquisition … Continue reading Should you be Crowdfunding?
A simple predictive score you can probably build in Excel
Many smaller fundraising and non-profit teams can't make the investment to fully utilise analytics. In this blog, the great Peter Wylie uses data from two schools to demonstrate how to build a very simple predictive score using nothing but Excel. https://cooldata.wordpress.com/2016/07/05/a-simple-score-you-can-probably-build-in-excel/
How data analysis can help your charity to enhance its fundraising results
This article by Becky Slack first appeared in the Guardian some time ago, but it's still a great starting point for those interested in understanding how analytics can drive insight and aid decision making in non-profits. Don't be put off by data. It's all about understanding your audiences. This guide contains some straight forward steps … Continue reading How data analysis can help your charity to enhance its fundraising results
Crowdfunding Appeal: Smart Handpumps reduce pump downtime
Smart Handpumps get fixed within 3 days - not 30, letting people get on with their lives, instead of spending hours collecting water. Many rural communities across the developing world rely on hand pumps for their daily water needs. However, at any one time, one in four pumps is broken. Smart Handpumps have a transmitter … Continue reading Crowdfunding Appeal: Smart Handpumps reduce pump downtime
The change imperative
When deciding on what to focus your time on, it's also important to understand what makes you or your cause distinctive. The change imperative helps you to manage your competitive position. In this insight written while developing the book "The challenge of being distinctive", Susannah Baker explains her thinking. https://www.linkedin.com/pulse/change-imperative-susannah-baker
GDPR: Marketers don’t forget PECR!
Although there is still no confirmed date when the new e-privacy regulation will be released, here is some excellent guidance on how the Privacy and Electronic Communications Regulations (PECR) combines with GDPR to give more power to consumers. https://www.dpnetwork.org.uk/opinion/gdpr-marketers-dont-forget-pecr/
Consent, Opt-In, Legitimate Interest and GDPR and how it relates to fundraising
Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities. This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession. https://www.linkedin.com/pulse/consent-opt-in-legitimate-interest-gdpr-adrian-beney
Why simple, old-fashioned-looking fundraising still works like crazy
This piece with a provocative title by Jeff Brooks is a nice quick read and may just inspire you to think differently about your target audience. Have fun and do leave some comments as to whether or not you agree with this article. https://www.futurefundraisingnow.com/future-fundraising/2018/01/why-simple-old-fashioned-looking-fundraising-still-works-like-crazy.html
Propper Fundraising 