Leadership and Advancement in the Current Crisis – I wish we had started earlier!

In this second article on leadership in a crisis, Karen Cairney and Colin McCallum discuss the importance of focusing on external relationships.  They discuss if now is too late to start and whether you are ready to launch into an emergency campaign. https://www.cairneyandcompany.com/blog/2020/3/30/leadership-and-advancement-in-the-current-crisis-i-wish-we-had-started-earlier

What Every Leader Should Know About Purpose

Upwards of 80% of the world’s workforce reports active disengagement in their work. Engagement means being prideful and enthusiastic about the job. And most organizations have compelling mission/purpose statements that have been carefully word-smithed. We've become really good at knowing our purpose as leaders and organizations. We plaster it on the office walls, put it … Continue reading What Every Leader Should Know About Purpose

How to Perform a Detailed Analysis of Your Social Media Competitors

Do you want better results from social media? If you’re not getting the results you want from social media, a little research and the right tool can help you refine your social media strategy. Competitor analysis lets you discover how your competitors use social media. You can see how your competitors position themselves on social … Continue reading How to Perform a Detailed Analysis of Your Social Media Competitors

Where Your Inbound Marketing Budget Really Goes

In a world of increasingly stretched budgets and advancing marketing methods, you may not know which strategies to use to boost your charity's brand and reputation. However, inbound marketing could help you to reach your target audience and get more customers in a highly cost-effective manner. Inbound marketing is simply a marketing method based on … Continue reading Where Your Inbound Marketing Budget Really Goes

The Science Behind Storytelling and How To Use The Pixar Framework

Storytelling permeates nearly every aspect of our society. The human brain is hardwired to respond to the power of storytelling. From curling up with a good book, to taking a trip to the movies, to listening to your friend recount what they did last weekend, human beings love to be enthralled by stories. Throughout history, … Continue reading The Science Behind Storytelling and How To Use The Pixar Framework

16 Fundraising Success Metrics to Start Tracking

Measuring performance is a crucial step that nonprofits must take to succeed. There’s no better way of isolating and troubleshooting any ongoing problems. And worry not, there’s no shortage of methods of measuring performance. They’re called fundraising success metrics here, but they are also often referred to as key performance indicators (KPIs). These metrics are … Continue reading 16 Fundraising Success Metrics to Start Tracking