One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails' timing and content. A surefire way to power up your email marketing is to … Continue reading 5 Email Marketing Sequences You Should Set Up For Your Nonprofit
The permission to ask ask
A few years ago, I had the pleasure of working with Tess Nixon Spiller. She wrote this blog at the time and when I first read it, it felt to me she was a magician who had just lifted the lid on their most successful magic trick. It just blew me away... "so that is … Continue reading The permission to ask ask
Fundraising in 2021 – what might we expect?
Back in June 2020, Mark Phillips wrote a study on what fundraising in 2021 might look like? As we head towards an easing of lockdown 3, now seems like a good time to reflect on Mark's wise words to help us through the rest of the year. When Mark was writing thus, there obviously was … Continue reading Fundraising in 2021 – what might we expect?
How to come up with more brilliant ideas
In this article, Richard Branson sits down and chats to Adam Grant, author of the book Originals. Originals is all about how we can become more successful in championing our best ideas. While a great idea is a great start, Adam says it’s what you do next that really counts. How can we all recognise … Continue reading How to come up with more brilliant ideas
5 Ways to Create Meaningful Connections in a Virtual World
This list was initially created by Dr Andrea Dinardo for students embarking on a new career during covid-19 but it is equally useful for fundraisers trying to make online connections with new supporters. It also includes EQ techniques helpful for everyone. Find out more here: https://drandreadinardo.com/2021/02/09/meaningful-online-connections/
Landmark ruling eases telemarketing laws for Dutch charities
On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the … Continue reading Landmark ruling eases telemarketing laws for Dutch charities
Let me finish: how to stop interrupting… and change the world
According to the Gottman Institute in Seattle, three years ago the average listening time of even professional listeners was 20 seconds. Now it is 11. Eleven seconds! And so we interrupt. All of us. We move through our days and years interrupting others and failing to foil it when others interrupt us. Interruption diminishes us. … Continue reading Let me finish: how to stop interrupting… and change the world
“If You Can’t Measure It, You Can’t Manage It” – Using Metrics to Strengthen Your Fundraising Program
It is common knowledge that to effectively manage donor relationships and see the greatest success in your fundraising program, you must build strong ties between your prospects and your organization’s mission. Relationships will always be the foundation of a fruitful fundraising program. But, you can’t build a relationship on metrics. While relationships have and will … Continue reading “If You Can’t Measure It, You Can’t Manage It” – Using Metrics to Strengthen Your Fundraising Program
How to Network with Powerful People
How do you get the attention of powerful people you want in your network, but are the least likely to respond? Senior executives are busy, see less value spending time with someone lower on the hierarchy, and are likely to miss or ignore requests through email or social media. Michael C. Wenderoth is an Associate … Continue reading How to Network with Powerful People
Donor Retention Strategies: From CRMs to Annual Reports
Whatever you do, don’t stop fundraising during these difficult times. While this fundraising may look different, it should never cease entirely. You need revenue to keep your organization alive amidst a shifting economy. Your nonprofit should aim to increase your donor retention now to allow you to develop these relationships and have an even stronger base of support. A … Continue reading Donor Retention Strategies: From CRMs to Annual Reports
Propper Fundraising 