Raising mega-gifts may be the fastest way for charities to achieve a step-change, but securing such large donations is easier said than done. Matthew Ferguson and Gemma Peters provide invaluable insight into how major gift fundraising from those who have a net wealth of at least £50m is very different to other types of fundraising. … Continue reading Charity fundraising: how do you ask for, and get, a million pounds?
7 key considerations before you embark on major donor fundraising
Major donor fundraising is not about quick wins. Instead, careful and considered relationship building between key stakeholders can support the process in much more effective terms. How can this be achieved and institutional expectations met? UKFundraising comes to the rescue with 7 key considerations to make. https://fundraising.co.uk/2016/02/03/7-key-considerations-before-you-embark-on-major-donor-fundraising/
Learn Everything about Sentiment Analysis using R
In this technical blog, Suresh Kumar Gorakala explains how to turn written comments into descriptive sentiment. This is extremely helpful when trying to categorise, segment and understand your audiences better. This example focuses on Twitter comments, but this technique can be applied to any text field, including telephone call notes and emails. http://www.dataperspective.info/2013/08/sentiment-analysis-using-r.html?m=1
How To Get Better At Saying “No”
Do you always find yourself saying "yes" to requests and then wondering what to do? While it is always worth being helpful, not delivering on promises made isn't being helpful either. In this blog, Mikaela Kiner provides helpful thoughts on how to say "no". Food for thought. https://www.fastcompany.com/40561649/how-to-get-better-at-saying-no
The change imperative
When deciding on what to focus your time on, it's also important to understand what makes you or your cause distinctive. The change imperative helps you to manage your competitive position. In this insight written while developing the book "The challenge of being distinctive", Susannah Baker explains her thinking. https://www.linkedin.com/pulse/change-imperative-susannah-baker
Is Your Project Urgent or Important?
How do you cope when others decide which of your tasks take priority? Some tasks seem important and others come by that need your immediate attention. Urgent tasks out us in a reactive mode, so how can we become better at spotting the longer-term important tasks? Fundraising author, speaker and consultant Lynne Wester provides useful … Continue reading Is Your Project Urgent or Important?
Charities: We need to start with the why!
Today's post follows on from Simon Sinek's TED talk. Understanding the "why" in fundraising can sometimes be extremely simple, but quite often this requires careful thought. This is particularly important when we are too close to the subject and we cannot understand why others don't get why we do what we do. Richard Sved provides … Continue reading Charities: We need to start with the why!
How great leaders inspire action
This blog is actually a recording of a TED talk by Simon Sinek. You might have seen this already, but this site just wouldn't be complete without listing it. It's a truly inspirational and thought-provoking talk on motivating people into action. It's application is valid on many levels: Defining the purpose of your sales product … Continue reading How great leaders inspire action
How to Start a Data-driven Social Media Marketing Strategy
Social media marketing used to mean coming up with catchy copy, using funny gifs, and waaaaay too many hashtags. But an effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep. When marketers say they can’t see … Continue reading How to Start a Data-driven Social Media Marketing Strategy
Measuring the effectiveness of your nonprofit’s print materials
Measuring is the key to understanding what works in attracting the right audience for you. In this blog, Seneca Garber explains how you can measure the success of your print materials. http://nonprofitmarcommunity.com/measuring-the-effectiveness-of-print-materials
Propper Fundraising 