Jeff Brooks takes guidance produced on customer experience and reviews it through the lens of a fundraiser because it's a look at how people think and decide. Here are the "6 components of human beings" with what each might mean for fundraisers to give you a powerful advantage. https://www.futurefundraisingnow.com/future-fundraising/2018/03/6-assumptions-you-should-make-about-donors.html
What Donors Want When It Comes to Communication
The fine art of donor communications is a constant topic of study and analysis. But while nonprofits don’t always know what type of communications donors want, common sense would dictate that donors are looking for some kind of feedback about how their money is used. But what kind of contact do they want and how … Continue reading What Donors Want When It Comes to Communication
Direct Mail – Dead or Alive
These are dark times for direct mail fundraising. Response rates are down (and have been trending lower for more than a decade). At the same time, costs of paper, printing, and postage keep going up, usually faster than inflation. So direct mail is dead, right? The sooner you stop using it for fundraising, the better. … Continue reading Direct Mail – Dead or Alive
Three steps for Boosting your Fundraising Confidence
Stephanie Harvey, fundraising manager from Little Village, shares her thoughts on this year's Status of UK Fundraising 2019 Benchmark Report. One outcome is the decreased confidence in charities. Stephanie elaborates: "We have all seen the negative news with various stories being uncovered of late, and like others we were disappointed and angry about what was … Continue reading Three steps for Boosting your Fundraising Confidence
Creating and leading a Great Fundraising Organisation
Do you work for a Great Fundraising Organisation? Not any great fundraising organisation… but a Great Fundraising Organisation. For the purpose of the academic study, “The Great Fundraising Report,” Profs. Adrian Sargeant and Jen Shang from the Centre for Sustainable Philanthropy at the University of Plymouth, defined Great Fundraising Organisations as those charities, NGOs and … Continue reading Creating and leading a Great Fundraising Organisation
10 Common Myths About Our Visual Brains
Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources. Unfortunately, … Continue reading 10 Common Myths About Our Visual Brains
Don’t fear the Rich List
How to deal with rich people? John Baguley writes in this blog: "I have worked on many highly successful capital appeals and a few that didn’t quite reach their target. Time and again that failure was due to the inability of the team to engage with wealthy people as human beings and not as representatives … Continue reading Don’t fear the Rich List
25 Facts and Stats about NGOs Worldwide
Raising money is hard work, and sometimes, just sometimes, we need some great facts to help remind ourselves that we are doing great work to help society and the world improve. #NGOFACTS is an ongoing online campaign that highlights important data about non-governmental organizations (NGOs), nonprofits, and charities worldwide. You can join the campaign by … Continue reading 25 Facts and Stats about NGOs Worldwide
Radical Transparency
What does Jennifer Coleman-Peers mean by ‘radical transparency’? It’s about pushing beyond the norms of honest and open practice to be open to the extreme, to share all the most important aspects – both the good and the bad – and in doing so to build trust in who we are and what we do … Continue reading Radical Transparency
How to Build a Major Donor Program from the Ground Up
Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.Claire from Clairification Fundraising Coach suggests you don’t start with the most out-of-reach prospects. You can be a major donor prospect rainmaker without having to go outside or reach too far.Even small current donors may … Continue reading How to Build a Major Donor Program from the Ground Up
Propper Fundraising 