Don’t fear the Rich List

How to deal with rich people? John Baguley writes in this blog:

“I have worked on many highly successful capital appeals and a few that didn’t quite reach their target. Time and again that failure was due to the inability of the team to engage with wealthy people as human beings and not as representatives of all that is wrong with society. The feeling was often that they ought to give because they were rich, with no thought about real engagement over time with their kindness and goodwill.

“Crucially, this sometimes manifested itself in the act of asking, which I have seen done almost as an act of bravado to show the person asking was not afraid of the task but, unfortunately, that resulted in a slightly offensive demand lacking any humility.”

Read this blog for John’s tips on dealing with the rich.

https://www.charitychoice.co.uk/the-fundraiser/dont-fear-the-rich-list/726

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