Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.
Claire from Clairification Fundraising Coach suggests you don’t start with the most out-of-reach prospects. You can be a major donor prospect rainmaker without having to go outside or reach too far.
Even small current donors may be juicier prospects than “whale” donors with no connection to you or your cause.
It’s as easy as ABC: Access. Belief. Capacity.
It all boils down to this:
- Who you know you can get to.
- Who believes in your mission.
- Who has capacity to give.
These are the folks with whom you’ve already got a foot in the door. They are your best prospects for upgraded giving, presuming you’ve treated them well.
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