Reinier Spruit discusses how we're in the relationship building business and how we need to measure and register every response. Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them. There are a ton of metrics we can track, and should track, like … Continue reading The BIG 5 in fundraising performance metrics
Learn Everything about Sentiment Analysis using R
In this technical blog, Suresh Kumar Gorakala explains how to turn written comments into descriptive sentiment. This is extremely helpful when trying to categorise, segment and understand your audiences better. This example focuses on Twitter comments, but this technique can be applied to any text field, including telephone call notes and emails. http://www.dataperspective.info/2013/08/sentiment-analysis-using-r.html?m=1
How to Transition From Excel Reports to Business Intelligence Tools
Manually creating reports using Excel can be overwhelming to meet the organisational expectations for quality, insights, and velocity. Many business intelligence tools exist: Tableau, Microsoft Power BI, Looker, Amazon QuickSight, Google Data Studio. However, moving from Excel to one of these tools can be more difficult than anticipated. This blog by Thomas Spicer provides tips … Continue reading How to Transition From Excel Reports to Business Intelligence Tools
A simple predictive score you can probably build in Excel
Many smaller fundraising and non-profit teams can't make the investment to fully utilise analytics. In this blog, the great Peter Wylie uses data from two schools to demonstrate how to build a very simple predictive score using nothing but Excel. https://cooldata.wordpress.com/2016/07/05/a-simple-score-you-can-probably-build-in-excel/
How data analysis can help your charity to enhance its fundraising results
This article by Becky Slack first appeared in the Guardian some time ago, but it's still a great starting point for those interested in understanding how analytics can drive insight and aid decision making in non-profits. Don't be put off by data. It's all about understanding your audiences. This guide contains some straight forward steps … Continue reading How data analysis can help your charity to enhance its fundraising results
GDPR: Marketers don’t forget PECR!
Although there is still no confirmed date when the new e-privacy regulation will be released, here is some excellent guidance on how the Privacy and Electronic Communications Regulations (PECR) combines with GDPR to give more power to consumers. https://www.dpnetwork.org.uk/opinion/gdpr-marketers-dont-forget-pecr/
Consent, Opt-In, Legitimate Interest and GDPR and how it relates to fundraising
Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities. This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession. https://www.linkedin.com/pulse/consent-opt-in-legitimate-interest-gdpr-adrian-beney
Key Performance Indicators: What Should I Be Measuring?
Key performance indicators can help to give you an accurate picture of your fundraising effectiveness. By measuring carefully chosen metrics you can determine your financial success. In this introductory guide, J.A.J. Aaronson explains the most important metrics to measure regularly. http://www.raisingfunding.co.uk/key-performance-indicators-should-measuring.html
5 Years of Reflection — 10 Things I Learned About Effective Research Management
It's not often that you get an award-winning prospect researcher share their experiences and tips on how to run a successful research operation. Jason J Briggs provides 10 excellently detailed tips, including data-led decision making and those elusive prospect research KPIs. This is a must read. https://medium.com/@jasonjbriggs/5-ears-of-reflection-10-things-i-learned-about-effective-research-management-930048ed14d8
How to Start a Data-driven Social Media Marketing Strategy
Social media marketing used to mean coming up with catchy copy, using funny gifs, and waaaaay too many hashtags. But an effective social media marketing needs to be so much more than that. This whimsical, “spray and pray” attitude to social media is what gives it a bad rep. When marketers say they can’t see … Continue reading How to Start a Data-driven Social Media Marketing Strategy
Propper Fundraising 