Data and security breaches are only becoming more common. In the past few years, Equifax admitted that 147 million of its accounts had been exposed, and Marriott reported that the data of roughly 500 million guests had been compromised — and that’s only to name a few. Philanthropy is not immune to these attacks. After … Continue reading Security Will Continue To Put Philanthropy At Risk — Here’s What You Can Do
5 Email Marketing Sequences You Should Set Up For Your Nonprofit
One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails' timing and content. A surefire way to power up your email marketing is to … Continue reading 5 Email Marketing Sequences You Should Set Up For Your Nonprofit
Fundraising in 2021 – what might we expect?
Back in June 2020, Mark Phillips wrote a study on what fundraising in 2021 might look like? As we head towards an easing of lockdown 3, now seems like a good time to reflect on Mark's wise words to help us through the rest of the year. When Mark was writing thus, there obviously was … Continue reading Fundraising in 2021 – what might we expect?
Landmark ruling eases telemarketing laws for Dutch charities
On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the … Continue reading Landmark ruling eases telemarketing laws for Dutch charities
Making the business case for a chief data officer
The right CDO can help firms reap the benefits of data-informed decision-making. Companies are doing more than paying lip service to data-driven decision-making these days; many have added a chief data officer to their already crowded executive ranks. But the question remains whether this once obscure position can deliver enough business value to justify its … Continue reading Making the business case for a chief data officer
Data Governance: 5 Best Practices for Data Governance
The number of connected devices has expanded rapidly in recent years, as mobile phones, telematics devices, IoT sensors, and more have gained widespread adoption. At the same time, big data analytics has come of age. The deluge of new data has combined with an increased need for analyzing and exploiting that information to create an … Continue reading Data Governance: 5 Best Practices for Data Governance
Why Risk Management Solutions Are The Future Of Charity Cyber Security
Over the last few years, organisations of all kinds have experienced a significant change in the information security landscape. New data privacy regulations require increased compliance and diligence, with major penalties. These pressures weigh even more heavily on charities, who have a legal and ethical duty to do everything in their power to protect sensitive … Continue reading Why Risk Management Solutions Are The Future Of Charity Cyber Security
Data insight made easy: using RFM scoring to find great prospects
As fundraisers, when we think about data analysis today, we’re likely to drift into the world of complex modeling practices that predict what donors are most likely to give based on a wide variety of factors. Go to any conference and you’re bound to hear about the wonder of Big Data. But if you work … Continue reading Data insight made easy: using RFM scoring to find great prospects
“If You Can’t Measure It, You Can’t Manage It” – Using Metrics to Strengthen Your Fundraising Program
It is common knowledge that to effectively manage donor relationships and see the greatest success in your fundraising program, you must build strong ties between your prospects and your organization’s mission. Relationships will always be the foundation of a fruitful fundraising program. But, you can’t build a relationship on metrics. While relationships have and will … Continue reading “If You Can’t Measure It, You Can’t Manage It” – Using Metrics to Strengthen Your Fundraising Program
2019 Global NGO Technology Report
The Global NGO Technology Report is a biennial research project that seeks to gain a better understanding of how non-governmental organizations (NGOs) worldwide use technology. Sponsored by Funraise and produced by Nonprofit Tech for Good, the report examines how NGOs use web and email communications, online fundraising tools, social media, mobile technology, and productivity software. … Continue reading 2019 Global NGO Technology Report
Propper Fundraising 