Go on Twitter and search up the #GivingTuesday hashtag and you’ll find a never-ending torrent of tweets by non-profits trying to get the attention of digital passersby.
Given how jam-packed the market is, and how short peoples’ attention spans are on Twitter, if there’s anything a non-profit can do to get even ONE like, or ONE re-tweet, or ONE reply on their #GivingTuesday tweets, shouldn’t they learn what that is?
In this blog, Matt Dubins turns #GivingTuesday tweets into data to figure out the answer to a simple question: Which #GivingTuesday tweets got liked/re-tweeted, and which didn’t?
In addition to doing some basic analysis on the tweets, Matt also ran sentiment analysis to get further clues on which Tweets worked and which didn’t.
https://donorscience.ca/2021/02/07/givingtuesday-tweets-that-got-noticed-vs-those-that-didnt/
Propper Fundraising 