proppec Marketing

5 Ways for Nonprofits to Tell an Ethical Story

In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. Well-intentioned efforts to convey the urgency and severity of need lead organizations to reduce people to their problems. And to stand out in the crowded marketplace, organizations often conflate value with heroism, representing themselves … Continue reading 5 Ways for Nonprofits to Tell an Ethical Story

proppec Leadership

10 Ways Your Brain Reacts to Uncertain Times

Volatility. Uncertainty. Complexity. Ambiguity. These four words (shorthanded to “VUCA”) describe the type of high-stress, high-demand scenarios that can rapidly degrade one of our most powerful and influential brain systems: our attention. During uncertain times, we are all living in VUCA conditions. Compounding the constant health and economic concerns, we are facing unprecedented levels of … Continue reading 10 Ways Your Brain Reacts to Uncertain Times

proppec Leadership

A Mental Trick to Help with Challenging Conversations

Imagine the colleague with whom you have a very challenging relationship, the person who makes the most innocuous conversation tense and uncomfortable. Now imagine the following scenario: You’re sitting at your desk working away when a message from that person pops up on your screen. You open the message and it reads: “I got the … Continue reading A Mental Trick to Help with Challenging Conversations

proppec Marketing

Helpful advice for aspiring writers of all ages

“Write something good, and feel good about writing it.” That sentence is from award-winning writer Jacqueline Woodson in response to the question “What’s the goal of writing when you’re 15?” Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author … Continue reading Helpful advice for aspiring writers of all ages

proppec Marketing

5 Email Marketing Sequences You Should Set Up For Your Nonprofit

One of the most valuable tools available to digital marketers is email marketing. If used properly, it has extraordinary potential to increase revenue and boost return on investment (ROI) in your marketing efforts. But your results depend significantly on your emails' timing and content. A surefire way to power up your email marketing is to … Continue reading 5 Email Marketing Sequences You Should Set Up For Your Nonprofit