Stephanie Harvey, fundraising manager from Little Village, shares her thoughts on this year's Status of UK Fundraising 2019 Benchmark Report. One outcome is the decreased confidence in charities. Stephanie elaborates: "We have all seen the negative news with various stories being uncovered of late, and like others we were disappointed and angry about what was … Continue reading Three steps for Boosting your Fundraising Confidence
10 Common Myths About Our Visual Brains
Brain science is commonly taken into consideration when developing marketing and communication strategies, particularly concerning visual content. After all, the best way to influence behavior is to understand its drivers. And behavior is driven by our psychological brains. At the same time, basing a strategy on invalid data can quickly waste time and resources. Unfortunately, … Continue reading 10 Common Myths About Our Visual Brains
Don’t fear the Rich List
How to deal with rich people? John Baguley writes in this blog: "I have worked on many highly successful capital appeals and a few that didn’t quite reach their target. Time and again that failure was due to the inability of the team to engage with wealthy people as human beings and not as representatives … Continue reading Don’t fear the Rich List
Data compliance officer: the next big role in fundraising?
Fundraising charities rely on information about their supporters to survive; such as names and addresses, financial information and other private data. Information such as this will always be integral to the fundraising process, and the storage and safety of this information will be too. GDPR’s rules around proving consent necessitate new processes at the back … Continue reading Data compliance officer: the next big role in fundraising?
How to Build a Major Donor Program from the Ground Up
Most organizations have plenty of donor prospects, without having to go outside and look for prospects who aren’t connected to you.Claire from Clairification Fundraising Coach suggests you don’t start with the most out-of-reach prospects. You can be a major donor prospect rainmaker without having to go outside or reach too far.Even small current donors may … Continue reading How to Build a Major Donor Program from the Ground Up
9 top tips on making Facebook ads work for fundraising
Award-winning fundraiser Emily Casson shares nine brilliant tips to start your journey on social media fundraising advertising. Facebook advertising is a great tool to start, or grow, your digital fundraising. Emily started using Facebook advertising nearly three years ago and now recruits over 10,000 new regular giving donors a year at a positive ROI, plus … Continue reading 9 top tips on making Facebook ads work for fundraising
Giving Day – The Ultimate Guide to Success
A Giving Day is a 24 hour digitally driven fundraising and engagement campaign with the goal of rallying a university's or nonprofit's community behind a particular cause. The original and most famous Giving Day is #GivingTuesday and has since been embraced by universites and nonprofits across the globe looking to run their own campaigns. In … Continue reading Giving Day – The Ultimate Guide to Success
Better to be kind, than to be right?
In this leadership blog, Shaun Horan discusses how the need to be “right” holds some leaders back: "you can’t bring people with you if you are only focused on yourself." Shaun continues: "Kindness should be seen as an antidote to this. We all know being kind makes us, and everyone around us, feel better. So … Continue reading Better to be kind, than to be right?
The BIG 5 in fundraising performance metrics
Reinier Spruit discusses how we're in the relationship building business and how we need to measure and register every response. Ironically, we must quantify the relations with our donors, so we can improve the quality of the contact we have with them. There are a ton of metrics we can track, and should track, like … Continue reading The BIG 5 in fundraising performance metrics
Why crowdfund?
Philippa Christoforou has been part of the OxReach team at Oxford University Innovation since 2016. Since then over £200,000 for social good projects originating at the University of Oxford has been raised. But why crowdfunding? Why not just apply for grant applications? What is the benefit to the project in watching the pledge count slowly … Continue reading Why crowdfund?
Propper Fundraising 