Ilana Jackman worked with Kingston University to talk to 6000 alumni over 60 years old about their legacies and the results have transformed their legacy fundraising. Here is a practical case study how we did it: https://blog.thebiggive.org.uk/advice/as-a-fundraiser-how-can-i-bring-up-the-question-of-legacies/
Cat People and Dog People
Are you a cat person or a dog person? The answer to that might impact your choice of a (potential) mate. The experiment on an online dating site randomized the same male in two different photos, one holding a cat, one not. Women then “swiped” to show interest. The guy with the cat was considered … Continue reading Cat People and Dog People
Inclusive communications in the fundraising and philanthropy sectors
Generations of fundraisers and NGOs have been conditioned to a very insidious formula for the way we fundraise. This formula has evolved, it has mutated, but it is still very much alive. Essentially, this formula rests on humanising the donor, and then predominantly the white donor, and on dehumanising the predominantly non-white beneficiaries and more … Continue reading Inclusive communications in the fundraising and philanthropy sectors
5 Ways for Nonprofits to Tell an Ethical Story
In an effort to raise money and awareness for causes, nonprofit organizations often feel compelled to tell stories of desperate victims. Well-intentioned efforts to convey the urgency and severity of need lead organizations to reduce people to their problems. And to stand out in the crowded marketplace, organizations often conflate value with heroism, representing themselves … Continue reading 5 Ways for Nonprofits to Tell an Ethical Story
“Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?
“Poverty porn” refers to the use of pictures, video, the written word, and other forms of communication to present participant stories through a victimizing lens. These elicit feelings of pity and motivate donors to give. These media show helpless, passive victims just waiting for someone to rescue them. While dehumanizing language may bring in funding, … Continue reading “Othering” Language akin to Poverty Porn: Is Your Nonprofit Guilty?
Helpful advice for aspiring writers of all ages
“Write something good, and feel good about writing it.” That sentence is from award-winning writer Jacqueline Woodson in response to the question “What’s the goal of writing when you’re 15?” Being a writer is all about expressing your unique perspective with feeling and originality, not about having a huge vocabulary or getting published, says author … Continue reading Helpful advice for aspiring writers of all ages
Don’t Waste Your Time on Networking Events
Large, traditional business networking events are a time-honored institution. They have been a staple of aspiring and successful professionals for so long that most networking advice focuses not on whether you should attend, but on how to make the most of these events when you do attend. In theory, they’re one of the best ways … Continue reading Don’t Waste Your Time on Networking Events
5 Ways to Create Meaningful Connections in a Virtual World
This list was initially created by Dr Andrea Dinardo for students embarking on a new career during covid-19 but it is equally useful for fundraisers trying to make online connections with new supporters. It also includes EQ techniques helpful for everyone. Find out more here: https://drandreadinardo.com/2021/02/09/meaningful-online-connections/
Landmark ruling eases telemarketing laws for Dutch charities
On 26 January 2021, the Dutch government unanimously approved two amendments to the proposed Telecommunications Act, softening the rules for charities in contrast with legislation for businesses. The former proposal for the Dutch Telecommunications Act restricted organisations from contacting individuals who have not opted in for marketing calls unless they have a financial relationship as customers or, in the … Continue reading Landmark ruling eases telemarketing laws for Dutch charities
Olive Cooke: Five Years On – How far have we come?
It has been five and a half years since the tragic death of Olive Cooke. Most fundraisers will remember the media furore that erupted in the months immediately following her death, when it was revealed she had been receiving close on 3000 mailings from charities in the course of a typical year. Family and friends … Continue reading Olive Cooke: Five Years On – How far have we come?
Propper Fundraising 