Major donor fundraising is not about quick wins. Instead, careful and considered relationship building between key stakeholders can support the process in much more effective terms. How can this be achieved and institutional expectations met? UKFundraising comes to the rescue with 7 key considerations to make. https://fundraising.co.uk/2016/02/03/7-key-considerations-before-you-embark-on-major-donor-fundraising/
A simple predictive score you can probably build in Excel
Many smaller fundraising and non-profit teams can't make the investment to fully utilise analytics. In this blog, the great Peter Wylie uses data from two schools to demonstrate how to build a very simple predictive score using nothing but Excel. https://cooldata.wordpress.com/2016/07/05/a-simple-score-you-can-probably-build-in-excel/
The change imperative
When deciding on what to focus your time on, it's also important to understand what makes you or your cause distinctive. The change imperative helps you to manage your competitive position. In this insight written while developing the book "The challenge of being distinctive", Susannah Baker explains her thinking. https://www.linkedin.com/pulse/change-imperative-susannah-baker
Prospect Research and GDPR-compliant wealth screening
Prospect research and wealth screening do not sit easily with GDPR: Can individuals reasonably expect to be researched for wealth? Would they expect to charities to find public information about them and use it? How about if the charity uses a third-party supplier? Nicola Williams, MA in Philanthropic Studies, has written several helpful guides at … Continue reading Prospect Research and GDPR-compliant wealth screening
Consent, Opt-In, Legitimate Interest and GDPR and how it relates to fundraising
Adrian Beney has a wonderful grasp of GDPR, particularly around the pros and cons on using consent and legitimate interests by charities. This guide of his provides the perfect introduction to GDPR and how it impacts communication, prospect research and fundraising. A reassuring read to those old and new to the profession. https://www.linkedin.com/pulse/consent-opt-in-legitimate-interest-gdpr-adrian-beney
Why simple, old-fashioned-looking fundraising still works like crazy
This piece with a provocative title by Jeff Brooks is a nice quick read and may just inspire you to think differently about your target audience. Have fun and do leave some comments as to whether or not you agree with this article. https://www.futurefundraisingnow.com/future-fundraising/2018/01/why-simple-old-fashioned-looking-fundraising-still-works-like-crazy.html
10 Steps to Create a Fundraising Appeal Letter That Brings in the Money
"The decision to give is made in an emotional place, not a logical one." Here, we feature another helpful blog of Gail Perry's where she lists 10 steps to help you craft successful appeal letters that will resonate and involve the reader. https://www.gailperry.com/10-steps-create-appeal-letter-brings-money/
How to write a great fundraising appeal
There are many steps to undertake when planning a fundraising appeal. In this guide, Mary Cahalane walks us through the thinking process behind writing a great letter and response mechanism. Another must read. https://mcahalane.com/how-to-write-a-great-fundraising-appeal/
Answering The Right Questions With Your Envelope (Secrets of Direct Mail pt2)
Continuing from Chris Keating's post, he now focuses on the importance of your direct mail envelope. More excellent guidance and insight into what makes an effective regular giving campaign. https://medium.com/@chriskfundraising/answering-the-right-questions-with-your-envelope-secrets-of-direct-mail-pt2-2d3877b340d8
Secrets of Direct Mail: The Dialogue Method by Siegfried Vögele
What are filters and amplifiers and how do they impact your regular giving appeals? In this must-read post by Chris Keating, he covers the late Prof. Siegfried Vögele’s approach and the principles behind direct marketing. https://medium.com/@chriskfundraising/secrets-of-direct-mail-siegfried-vögeles-dialogue-method-cda0aaca3a5e
Propper Fundraising 